OnePlus kicks off 2021 with growth of over 300% in Europe, supported by the impressive performance of the flagship line.
- Records a 388% increase in sales and 286% in revenue in the first quarter of 2021 compared to the first quarter of 2020
- The OnePlus line of flagships contributed 65% of revenue, including the recently launched OnePlus 9 family.
Global tech company OnePlus has reported a strong start to 2021 in Europe, with a substantial 388% increase in sales and 286% in revenue in the first quarter of 2021, compared to the same quarter a year earlier. This growth is largely driven by its range of flagship smartphones, which contribute 65% to total revenue, including the recently launched OnePlus 9 family. In France and Spain, the OnePlus 9 Pro achieved outstanding results, reaching be one of the smartphones best sellers on Amazon during the first day of sales.
Northern Europe turned out to be the best performing region, with a contribution of over 30%, the highest in all of Europe, closely followed by Western Europe. These results are in line with the company’s growth strategy focused on seizing opportunities in the Nordic region, Belgium and the Netherlands. The Central and Eastern Europe region also made a significant contribution, closing in third position, reaffirming the growth focus in this region with strategic investments to expand its presence here. Among the countries, the top three markets are Finland, Germany and the United Kingdom.
In the words of Tuomas Lampen, Chief Strategy Officer of OnePlus Europe: “We are off to an excellent start to 2021 across Europe, thanks to the strong performance of the flagship range, the growing community in Europe and continued investments in key markets such as Northern Europe and new markets in the Central European region. and from the East for sustainable growth. Moving forward, we will continue to work to bring a broader product portfolio of future-proof 5G devices, working together with our community and making OnePlus a benchmark when it comes to a premium, reliable smartphone experience across all ranges. price”.
The success comes as a result of the brand’s strong results in the Northern Europe region last year, where OnePlus was one of the top three brands in smartphones in Finland and Denmark, according to the Counterpoint Research Market Monitor for the fourth quarter of 2020. According to the report, in Finland, OnePlus ranked as the first Android 5G brand, ranked second in the Android smartphone market in Denmark and in the Netherlands, and ranked third in the smartphone market above the $ 400 price range during the same period.
Over the years, OnePlus has created some of the most lauded flagship smartphones in the industry. The latest addition is the OnePlus 9 family which includes a top-notch flagship camera experience with the system. Hasselblad Camera for Mobilestate-of-the-art, high-refresh rate displays, and fast wireless charging technology that outperforms most of its competitors’ wired charging solutions. Currently, OnePlus has a diverse product portfolio on the market that includes high-end and mid-segment smartphones, the recently introduced OnePlus Watch, its first wearable launched globally, and wireless headphones. Last year, with the introduction of the OnePlus Nord and OnePlus Nord N series as an extension of the brand philosophy Never Settle, OnePlus expanded its focus on creating the best products and user experience to the mid-range segment, making the OnePlus experience available to more users around the world.
To make the OnePlus experience even more accessible to more users, starting May 3 at oneplus.com/es and on Amazon The OnePlus 8T 8GB + 128GB will be available from € 499, while the 8T 12GB + 256GB will be at € 599. From the same date in oneplus.com/es and on Amazon The OnePlus Nord 8GB + 128GB will be available from € 369 and the 12GB + 256GB from € 429.